From Sunday, 1st September to Tuesday, 17th September, Central Stories will showcase the remarkable winning garments from the WoolOn Creative Fashion Event. Dive into the world of wool with a video presentation highlighting the stunning WoolOn fashion show.
From Nature Comes Fashion
Starting as a modest event, WoolOn has evolved into a prominent fixture on the Central Otago Events Calendar. What began with limited resources has burgeoned into a grand celebration of wool, drawing entries from across New Zealand and beyond. This growth underscores wool’s significance, not just for Central Otago but for New Zealand as a whole.
The breathtaking Central Otago landscape continues to inspire designers, providing the perfect backdrop for their creations. WoolOn bridges the gap between fibre, art, and glamour, showcasing bold, innovative designs crafted from the pure, versatile wool. All entries must consist of at least 75% wool, with nine distinct categories reflecting the diverse ways wool can be used.
Since its debut in 2004 at Molyneux Park Stadium in Alexandra, WoolOn has aimed to elevate production standards and deliver a fashion experience that rivals any in New Zealand. This event celebrates traditional techniques like knitting while also embracing contemporary designs and encouraging new talent.
Highlights include:
- Streetwear and Special Occasion sections
- The avant-garde Avant-Garde category
- Collections, where designers present garments with a cohesive theme
- Accessories and Craft sections showcasing broader designer talents
- The Under 23 Emerging Designer Award and Novice section for newcomers
- A special Recycled Category to spotlight wool’s sustainability and longevity
Our esteemed judges come from diverse backgrounds—fashion, education, and industry—bringing their expertise to this exceptional event. WoolOn thrives thanks to the support of sponsors, volunteers, and local businesses, who contribute both on stage and behind the scenes.
Join us at Central Stories to experience the creativity and craftsmanship of WoolOn firsthand. Don’t miss this chance to be inspired by the art of wool fashion!
